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Urban Outfitters, Inc. is a clothing retailer offering a range of lifestyle goods to certain market niches. This is done through Urban Outfitters stores, Anthropologie stores, catalogs and websites. The offering consists of clothing and accessories.
Urban Outfitters was founded in 1970 and realizes sales in the U.S., Canada and Europe.
Its brands are Urban Outfitters, Anthropologie (lifestyle), Free People, BHLDN (clothing for parties and special occasions) and Terrain (home & garden attire).
Urban Outfitters Women dressfree People is sold through wholesalers.
Each brand targets a specific audience and has its own stores. The outlets offer different collections in a dynamic and attractive environment, which creates an emotional bond with the customer. The stores are located in cities, near universities and in specialized shopping malls.
Urban Outfitters targets men and women between 18 and 28, for whom self-expression is important.
Anthropologie targets modern women between 28 and 45.
The goods are purchased by experienced buyers from a large number of domestic and foreign producers.
The company employs more than 20,000 people.
More than 90% of sales happens through direct sales channels. The brands Urban Outfitters and Anthropologie represent 45% and 41% of its turnover.
The company is very solvent and regularly has net cash.
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